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    Behind the Scenes | Advertising, Data Security & Privacy, and Entertainment - Issue 1

    March 2, 2012

    Sending the Wrong Message: Confirmation Texts May Lead to TCPA Liability
    January 17, 2012
    Corporations that communicate with consumers via text message are advised to include an opt-out in each message so that consumers can remove their number from the applicable lists.

    Photoshopped Features Lead to NAD Action
    January 5, 2012
    The National Advertising Division of the Better Business Bureau (NAD) recently initiated an inquiry into a mascara advertisement featuring Taylor Swift, which resulted in the discontinuance of the advertisement.

    FTC and Facebook May No Longer be Friends
    January 5, 2012
    The Federal Trade Commission (FTC) recently agreed upon a settlement with Facebook, Inc., operator of Facebook.com, regarding the company’s privacy practices.

    California Transparency in Supply Chains Act of 2010
    December 30, 2011
    All retailers and manufacturers that operate in California should be aware of the California Transparency in Supply Chains Act of 2010 (the “Act”). Under the Act, effective January 1, 2012, any retailer or manufacturer that operates in the state of California and has “annual worldwide gross receipts” exceeding one hundred million dollars ($100,000,000) must disclose its “efforts to eradicate slavery and human trafficking from its direct supply chain for tangible goods offered for sale.”

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