Arent Fox partner Jim Davis has been published in the July/August 2010 edition of Landslide magazine, a bimonthly publication of the ABA Section on Intellectual Property Law.

Jim’s article, "Fighting Back: A 10-Point Plan to Protect Your Brands from Counterfeiters," provides a short summary of key actions that every trademark owner should consider as part of a comprehensive brand protection strategy. The article makes a particular point of warning trademark owners of the risks associated with paring back their enforcement efforts too far during these difficult economic times.

The full article can be read by clicking here.