Arent Fox’s Sheldon Klein and Amy Salomon have been published in IPLaw360.

Their article, "A Key Victory For Keyword Ad Programs," examines the Ninth Circuit ruling in Network Automation Inc. v. Advanced Systems Concepts Inc., which offers a significant boost to keyword advertising because it strongly implies that the use of others’ trademarks in programs like Google AdWords and Microsoft Bing search ads is not inherently deceptive or likely to cause consumer confusion.

To read the Law360 article in its entirety, please click here.