This month, on May 10, Anthony Lupo and Sarah Bruno will be part of a panel discussion at the Personal Care Products Council Annual Legal and Regulatory Meeting in Charleston, SC. The discussion will cover “Hot Topics in Marketing and Advertising.” The panel will include a member of the National Advertising Division of Better Business Bureaus (NAD), who will discuss some notable examples of marketing in the personal care industry and provide strategies for companies concerned about the level of substantiation needed in the personal care field. Panelists will also discuss marketing challenges arising out of social media and global communication platforms, as well as key concerns relating to data privacy. The discussion will cover a lot of ground and will provide good tips for marketers in 2012.

About the Conference
This conference provides valuable educational opportunities to discuss and analyze emerging issues and a rare opportunity to network and socialize with your industry peers. Remember, you have an important role to play in giving your company the competitive edge.

For more information about the 2012 Legal and Regulatory Conference, contact the Personal Care Products Council Meetings Department at 202-331-1770 or meetings@personalcarecouncil.org. The Conference is open to Council members only.