Arent Fox’s Pamela Deese will present “Minimizing IP Liability and Legal Risks When Conducting User Generated Contests” at ACI’s 5th annual Focus on Sweepstakes Contests, & Promotions Conference, taking place September 26-27th, in New York City.  Pamela will be presenting along with Michael Sapherstein of Marvel Entertainment, and Ira Schlussel or ePrize.  Their presentation will focus on Establishing a standard of conduct for posting materials on a company’s site or YouTube channel; Ensuring that disclosures are properly displayed and comply with applicable laws; Protecting intellectual property rights; Dealing with the element of public voting; Analyzing what constitutes consideration when a consumer; Obtaining proper clearances if copyrighted material is used; Implementing a monitoring and review process to flag; Safeguarding against consumers making false claims; Counseling the marketing department on the logistical; and legal challenges associated with how submissions will be received and posted.

For more information, please visit www.AmericanConference.com/sweepstakes