Arent Fox partner Anthony Lupo was quoted in an September 23 article in Intellectual Property Law 360. The article, “Deceptive Keyword Suits Push Limits of False Ad Claims” by Allison Grande, reports on the likelihood that courts and regulators will  “expand traditional false advertising law to cover the purchase of misleading online keywords, as they continue to grapple with a new breed of cases accusing advertisers of electronically linking unsubstantiated descriptive words to their products.”