Arent Fox’s Anthony Lupo - Intellectual Property Law360
“Deceptive Keyword Suits Push Limits of False Ad Claims”
September 23, 2011
By Allison Grande

Arent Fox partner Anthony Lupo was quoted in a September 23 article in Intellectual Property Law360. The article, “Deceptive Keyword Suits Push Limits of False Ad Claims” reports on the likelihood that courts and regulators will “expand traditional false advertising law to cover the purchase of misleading online keywords, as they continue to grapple with a new breed of cases accusing advertisers of electronically linking unsubstantiated descriptive words to their products.”

To read the full article, please click here.