In 1990, Maidie established LawSports, a boutique firm in Los Angeles. Prior to founding LawSports, Maidie was senior vice president and general counsel to DelWilber + Associates (DWA), where she administered sponsorship contract commitments and handled the general legal affairs of DWA. She came to DWA from the Women’s International Professional Tennis Council (now the WTA Tour) where she was its managing director. Prior to that she was part of the team that organized the Los Angeles Olympic Games in 1984.

Maidie has worked in the sports industry for more than 30 years. She has negotiated and/or administered hundreds of transactions, including:

• Tampa Bay Lightning: Representation of the Tampa Bay Lightning in the negotiation of a long-term exclusive media rights agreement with the Fox Sports-owned Sun Sports regional sports network.
• The acquisition of the BNP Paribas Open, the most attended tennis tournament in the world outside of the four Grand Slams, and the 55 acres of the Indian Wells Tennis Garden
• Seiko Epson’s worldwide sponsorship of the English Premier League club, Manchester United
• NHL Enterprises’ sponsorship related transactions
• Matters involving the United States Olympic Committee
• The AT&T Park naming rights agreement (formerly SBC Park and Pacific Bell Park)
• CineSport’s agreements with numerous local media affiliates and content licenses
• The Detroit Pistons, Oklahoma City Thunder, and Tampa Bay Lightning’s grant of telecast rights to  their local regional sports networks.
• The Tennis Channel’s acquisition of rights to two Grand Slam tournaments, Roland-Garros and the related media rights agreement with the French Tennis Federation as well as the US Open and related transactions involving ESPN
• AstraZeneca and its CRESTOR brand sponsorship of the PGA Tour
• Fox Broadcasting Company’s acquisition of the Los Angeles Dodgers
• The Sugar Bowl in negotiations for its participation in the Bowl Championship Series (BCS) format, and its title sponsorship deal with Allstate (and previously with Nokia and USF&G)
• Numerous professional athletes’ matters, including for Arthur Ashe, Stan Smith, Tracy Austin, Mitch Kupchak and Tai Babilonia.

On May 12, 2012, Maidie was honored with the Woman Sports Lawyer Award at the 2012 Sports Lawyer Association conference in San Diego.

Maidie has authored articles and been profiled in various publications, such as:

• “Reflections on the Olympic Arbitration System,” ADR Times: Vlog; June 22, 2012
• “Olympic Arbitration Timelines,” ADR Times: Vlog; June 22, 2012
• “Olympic Eligibility Requirements and Arbitration,” ADR Times: Vlog; June 22, 2012
• “Olympic Sports Law Round Table,” ADR Times: Vlog; June 22, 2012
• “Apolo Ohno and Paul Hamm Olympics Arbitration Cases,” ADR Times: Vlog; June 22, 2012
• “Navigating the Labyrinth of ‘Amateur’ Sports ADR Procedures,” Dispute Resolution Magazine; 2007
• “Hot Trends In Sports, The ‘New Media,’” Entertainment and Sports Lawyer; 2006
• “An Inside Look at Dispute Resolution on the Occasion of The Olympic Games,” LCIA Arbitration and ADR Worldwide; 2006
• “What’s in a Name? Or, Why Pay Millions to Name a Building?” ABA’s Entertainment and Sports Lawyer; 2005
• “Paul Hamm Wins Fight to Keep Gold Medal – An American Arbitrator on the Court of Arbitration for Sport Explains How it All Works,” ABA’s Entertainment and Sports Lawyer; 2004

Maidie’s speaking engagements include:

United States Olympic Committee Best Practices NGB Seminar
Topic: Arbitrations – Understanding the Process, November 2012
Colorado Springs, CO

ISDE LLM Program in International and Comparative Sports Law
Topic: Case Study – 2012 London Olympic Games, October 2012
New York, NY

National Sports Law Institute’s 2012 Fall Conference: Current Legal and Business Issues Affecting International and Professional Sports
Topic: Olympic and International Dispute Resolution, October 2012
Milwaukee, WI

Media Law Resource Center
Topic: Sports and Intellectual Property, October 2012
Los Angeles, CA

ABA Forum on the Entertainment and Sports Industries
Topic: From Behind the Scenes at the 2012 London Olympic Games, October 2012
Las Vegas, NV

Sports Lawyers Association Conference
Topic: The Olympic Games as a Showcase–Anticipated Issues, May 2012
San Diego, CA

USC Conference on Sports: The Olympics
Topic: Selling the Games: Marketers and Executives Discuss the Business of the 1984 Olympic Games, February 2012
Los Angeles, CA

ABA Forum on the Entertainment and Sports Industries – Annual Meeting
Topic: Right of Publicity and Social Media Legal Update in Professional & Amateur Sport, October 2011
New York, NY

Dodger Blue in the Red Ink
Topic: Recent Dodger Bankruptcy Filing – Legal and Business Implications, July 2011
Los Angeles, CA

United States Olympic Committee Best Practices NGB Seminar
Topic: Arbitration, Perspective of the American Arbitration Association, 2011
Colorado Springs, CO

Sports Lawyers Association Conference
Topic: Treating Your Fans Well While Preserving Your Revenue Streams! Blogs, User Generated Content, Fair Use, Data Protection, Content Integration – Lessons Learned, May 2011
Washington, DC

Los Angeles County Bar Association
Antitrust and Unfair Business Practices Section Topic: Joint Ventures and Brand Licensing following American Needle, April 2011
Los Angeles, CA

Loyola Sports Law Symposium
Topic: The Business of Sports in a Troubled Economy, October 2010
Los Angeles, CA

ABA Forum on the Entertainment and Sports Industries
Webinar: Network to Blog - Old vs. New Media: What You Need to Know in Sports Deals, June 2010
Los Angeles, CA

Sports Lawyers Association Conference
Topic: Report From Vancouver: Legal Issues in Olympic Sport, May 2010
Phoenix, AZ

ABA International Section Annual Meeting
Topic: So You Want to be an Arbitrator? 2010
New York, NY

University of Southern California Sports Law Class
Topic: Arbitration in Sports Disputes, 2010
Los Angeles, CA

ABA Forum on the Entertainment and Sports Industries
Topic: Negotiating Sponsorship, Media and New Media Transactions, October 2009
New York, NY

ABA Dispute Resolution 2009 Annual Meeting
Topic: Taking Stock After the Olympics: The Role of Sports Arbitration
New York, NY

Arbitrating Sports, Straus Institute for Dispute Resolution
Topic: Dispute Resolution at the Olympic Games, February 2009
Los Angeles, CA

11th ALI-ABA Course of Study: Entertainment, Arts, and Sports Law
Topic: The Sports Industry: Negotiating Marketing and Broadcast Agreements
Topic: Sports Litigation and Arbitration, January 2009
Los Angeles, CA

Human Growth Hormone Conference,
UCLA Office of Continuing Medical Education
Topic: Regulation of HGH by Amateur and Professional Sports Leagues, 2008
Los Angeles, CA

Sports Lawyer Association Annual Conference
Topic: Road to the Beijing Olympic Games: Legal and Business Issues in Staging Major Sports Events
Topic: The Globalization of Sports: Legal Issues in Negotiating International Sports Deals, May 2008
San Francisco, CA

ABA Forum on the Entertainment and Sports Industries
Topic:The Road to Beijing – The Latest Issues in Olympic and Amateur Sport, 2007
New York, NY

Court of Arbitration for Sport Seminar
Topic: The CAS Ad Hoc Division from the Arbitrator’s Point of View, 2007
Lake Naivasha, Kenya

U.S. Olympic Committee Legal Best Practices
NGB Seminar
Topic: Arbitration of Complaints; and Disciplinary/Discrimination/Harassment Investigations, 2007
Colorado Springs, CO

Sports Events Marketing Experience
Topic: Sports Law and Athlete Representation, 2007
Los Angeles, CA

International Seminar on Arbitration for Sports
Topic: U.S. Sports Arbitration Procedures – A General Overview, 2006
Wuhan, China

Sports Lawyers Association Conference
Topic: Torino 2006: Overview of Court of Arbitration for Sport Cases; and Arbitrating and Litigating Disciplinary Issues and Penalties in Professional Sports (Arbitration of Olympic Sport Disciplinary Issues), 2006
Toronto, Ont., Canada

ABA Forum on the Entertainment and Sports Industries
Topic: Current Legal Issues in Amateur & Olympic Sport; and The Digitization of Sports: A Legal and Business Affairs Perspective, 2006
Los Angeles, CA

Women in Sports Business Symposium
Warsaw Sports Marketing Center, University of Oregon
Topic: Sponsorship Trends, 2005
Oregon, USA

Loyola Sports Law Institute Symposium
Topic: Drug Issues in Amateur and International Sports, 2004
Los Angeles, CA

ABA Forum on the Entertainment and Sports Industries
Topics: Resolving Athlete Eligibility and Compensation Disputes in the Olympic, NCAA and Professional Sports World; Ethics & Economics of Maintaining an Entertainment Law Practice, 2004
Los Angeles, CA

Sports Lawyers Association Conference
Topic: Negotiating Sports Broadcast Agreements, 2003
Phoenix, AZ

Georgetown University Law Center West Coast
Women’s Forum
Topic: Global Economy: The Role of the Lawyer as Substantive Expert, Deal Maker & Negotiator, 2003
Los Angeles, CA

International Bar Association Annual Meeting
Topic: Sport as an Entertainment Business, 2003
San Francisco, CA

London Court of International Arbitration
Topic:Luncheon speaker on the Court of Arbitration for Sport, 2002
Tylney Hall, UK

College Athletic Directors Conference
Topic: Ins and Outs of Successful Naming Rights Deals, 2001
San Pedro, CA

IEG Conference
Roundtable Topic: Ins and Outs of Negotiating Naming Rights Agreements, 2001
Chicago, IL

IEG Conference
Topic: Ins and Outs of Negotiating Naming Rights, 2000
Chicago, IL

Teams Conference & Expo
Topic: The Sponsor’s View: What Every Event Organizer Needs To Know, 2000
Dallas, TX