Contests, Sweepstakes, Loyalty Programs and Online Gaming

Overview

Arent Fox is known for its expertise in regulations pertaining to sweepstakes and contests, from initial conception to post-promotion activities, including:

• Structuring promotions to achieve client’s promotional goals and comply with US and international laws.
• Drafting promotion rules to protect clients’ interests.
• Clearing promotion rules and procedures with foreign counsel.
• Registering promotions in states, provinces and countries and procuring surety bonds.
• Reviewing advertisements, including direct mail, Web sites and banner advertisements.
• Assisting clients in awarding prizes and preparing affidavits of eligibility and liability releases.
• Managing consumer complaints and litigating promotional and advertising matters.