In the world of social media, friends and followers are valuable. It is not always easy, however, to convey the right message in 140 characters or less. More importantly, the message being conveyed and the way that it is sent to consumers may still be monitored by not only the social media website, but also by regulators and competitors. Our practice has experience with social media marketing campaigns. We have assisted clients with creating promotions that launch through social media websites, as well as assisted social media websites with their terms and conditions. With this ever-evolving area, we are here to assist our clients by helping them to comply with the various regulations surrounding this area and, in the end, to make “friends.”