User-generated content promotions create brand loyalty in a community environment. Additionally, these promotions allow fans to express their ideas and enthusiasm about products. For these reasons, many companies are conducting contests and promotions in which consumers develop software applications, commercials, slogans, and other marketing materials for the companies’ use. Our attorneys are well versed in the advertising, intellectual property, publicity, and privacy issues that arise with the use of user-generated content. We understand why you want to use it, and we look for ways to allow you to use it.