California Privacy Update: How the CPRA Will Impact You
The California Privacy Rights and Enforcement Act (CPRA) has qualified for the November 3, 2020 ballot, according to a recent update by the California Secretary of State’s office.
- CPRA qualifies for the November ballot a week before California's Attorney General begins enforcement of the California Consumer Privacy Act (CCPA).
- CPRA builds on CCPA’s framework by creating additional rights for consumers and further compliance obligations for businesses.
- Polling from Californians for Consumer Privacy shows CPRA will overwhelmingly be voted into law.
4 Ways CPRA Is Different From CCPA
- A new California Privacy Protection Agency would be in charge of rulemaking and enforcing the law instead of the California AG’s office.
- CPRA provides consumers with the right to opt-out of sharing their data with third-parties.
- CRPA has a broader private right of action for data breaches.
- Under CPRA businesses must inform consumers if they have been “profiling” them using automated processes.
How We Can Help
- Companies should start preparing in advance for the likely passage of CPRA in November.
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