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Faces in the Crowd: Legal Considerations for Use of Facial Recognition Technology at Sports Arenas

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Arent Fox San Francisco Managing Partner and Sports Practice Group Leader Rich Brand and Privacy, Cybersecurity & Data Protection Senior Associate Eva Pulliam co-authored the article, “Faces in the Crowd: Legal Considerations for Use of Facial Recognition Technology at Sports Arenas,” published by LawInSport.

This article considers the advantages of the technology and some of the key legal considerations associated with its use. In the end, as with most decisions, there is a balancing test that must be applied before the decision to employ the technology is made. Specifically, it looks at:

  • The advantages of venue operators using facial recognition technology

  • Potential pitfalls of using the technology:

    • Is the technology advanced enough to be worthwhile?

    • Ensuring its use is within state laws – giving notice and obtaining consent

    • Ensuring adequate security of the data

  • Balancing the benefits and legal concerns

Read the full article here.

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