Sports Group Leader Rich Brand Discusses Fantex with Fox News
Fox reported that the brand builders at Fantex are offering a unique initial public offering: While an investor does not own the player, they do own a share of the player’s brand and the more a player’s overall earnings exceeds the expectations on which the stock price was based, the more an investor will make.
“It is Wall Street combined with fantasy football,” said Mr. Brand. “People aren’t necessarily doing this to invest in a stock. It’s an investment in being a sports fan and it’s very exciting. But it’s not buying Google.”
To watch the report, click here.
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