2nd Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation

The forum will take place in New York City on January 30th-February 1st, 2019 and will address the ways in which new media, technologies, and modes of communication have impacted claim substantiation in advertising. Georgia’s session, “Implementing Successful Strategies for the Substantiation of Environmental Claims,” will examine these impacts on environmental claims with attention to state standards regarding disclosures and claims effecting health and safety, Federal Trade Commission “Green Guide” requirements, and claim-challenging processes.