Past Event

ACI’s 3rd Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation

  • Date & Time
    January 29, 2020
  • Location New York, NY
  • Event Type
    Conference
  • Add to Calendar Disabled
Arent Fox Partner Matt Mills will speak at ACI’s 3rd Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation in January 2020. Matt will specifically examine the FTC and NAD’s recent scrutiny of “Made in the USA” and other country of origin claims.

He will also discuss the anticipated changes to these requirements and evaluate recently assessed damages from companies making country of origin claims without proper substantiation.

The ACI’s Annual Forum will also highlight promotional claims made by celebrities and influencers; evolving FTC and NAD requirements; supporting product claims in a virtual environment; product pricing claims; differing standards for international advertising claims; changing CARU guidelines for a child audience; proper usage of country of origin claims; environmental claims; differentiating the substantiation requirements for manufacturers and retailers; and ad correction post-release.

Contacts