ACI’s 3rd Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation
Date & Time
January 29, 2020
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He will also discuss the anticipated changes to these requirements and evaluate recently assessed damages from companies making country of origin claims without proper substantiation.
The ACI’s Annual Forum will also highlight promotional claims made by celebrities and influencers; evolving FTC and NAD requirements; supporting product claims in a virtual environment; product pricing claims; differing standards for international advertising claims; changing CARU guidelines for a child audience; proper usage of country of origin claims; environmental claims; differentiating the substantiation requirements for manufacturers and retailers; and ad correction post-release.