Avoiding the IP Pandemic Pare Down: Don’t Exchange Short-Term Gain for Long-Term Pain
Date & Time
November 11, 2020
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During our current economic slowdown, most corporations are looking for ways to reduce costs. Unfortunately, one of the areas targeted for cost reduction at many brands is in the enforcement and management of their IP portfolio. While appealing to accountants, anyone involved with IP understands that short term thinking in IP portfolio management can create significant long term costs for your brand. In this valuable session, Pam will share:
- Case studies of IP cost cutting gone awry
- Best practices in managing an IP portfolio when licensing
- Ways to reduce enforcement and IP costs without putting your brand at risk
Everyone involved in licensing has a role in protecting and proactively managing Intellectual Property by reducing risks. No matter your role, you’re sure to pick up some valuable tips from Pam on how to secure your most important corporate asset – your brand. Click here to register for this important session.
Octane5 is the company behind BrandComply, the enterprise licensing management platform that delivers actionable information from Contract to Consumer. All licensing functions – Approvals, Contract Management, Royalties, Security Devices, and Consumer Activation – in one online tool. Learn more at Octane5.com.
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