Protecting Fashion’s Trade Secrets
The wearables market is enticing fashion brands like Diane von Furstenberg and Kate Spadeto create tech savvy accessories. Technology is one of many areas a fashion company can legally protect its innovative ideas as a trade secret. Two notable cases include wearables manufacturer Jawbone filing a law suit against competitor Fitbit and a major sports apparel brand suing their former designers for stealing design and manufacturing trade secrets. What exactly is a trade secret and why should your company consider it?