Why Retailers Should Think Twice Before Issuing Gift Cards This Holiday Season
These lawsuits are an attempt by plaintiff attorneys to expand the scope of what is considered an “access barrier” under the ADA and follow on a large number of cases from several years ago alleging that websites inaccessible to blind persons were an ADA violation. The recently-filed cases all make the same general argument that the lack of Braille on gift cards denies individuals with vision impairments equal access to places of public accommodation since the gift cards are not accessible and usable by them. They argue that the lack of Braille prevents class members from obtaining full information about the gift card including the terms and conditions, denomination, website/phone number for balance information, and other relevant limitations on use. The lawsuits seek injunctive relief, compensatory damages, and a judgement requiring that the retailers and restaurants make the gift cards accessible.
- Related Industries