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Advertising In The Age Of COVID: 10 Things You Need To Know

Arent Fox Automotive Group attorneys Michael McMahan and Christopher Koenig co-wrote an article for New Jersey Auto Retailer talking about how advertising in the COVID era is more critical than ever to attract customers, so it’s a good time to refresh your familiarity with certain legal requirements and perform an audit of your advertising program.

It’s a pandemic, and your old sales methods may not be working. You’ve got to get people in the door, so you run all sorts of advertisements. It’s a crazy year, so anything goes, right? Wrong. State and federal regulators are watching closer than ever to ensure consumers are not hurt by businesses looking to make a quick buck. As dealers have been required to focus on COVID protocols to safely operate their businesses over the past year, it’s important not to forget about adherence to other regulatory compliance requirements.

Read the New Jersey Auto Retailer article

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