Autonomous Vehicles – More Than a Beauty Contest

It’s going to take more than a fancy title to sell these babies.

Self-driving vehicles won't generate much buzz on Wall Street — or much of a profit — if automakers and technology companies don't find ways to make their products unique and financially viable after they launch, experts say. General Motors Co., Alphabet Inc.'s Waymo, Ford Motor Co. and others have spent the past several years and billions of dollars developing the autonomous-driving technology expected to shape the future of the automotive industry.

Read the Detroit News Article

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