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Jaguar Land Rover Dips its Toes in the Cryptocurrency Market

Now there’s even more incentive to drive a Jaguar Land Rover vehicle.

Jaguar Land Rover, Britain’s largest auto manufacturer, said it is testing software that will allow drivers of its cars to earn the IOTA cryptocurrency as a reward for sharing data. The company is developing what it calls “smart wallet” technology to be installed in its automobiles. This would reward Jaguar car drivers with IOTA coins for actions such as enabling their vehicles to automatically report useful data, such as traffic congestion or potholes to navigation providers or local authorities.

Read the Reuters article


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