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Deutsch Family Wine & Spirits Streamlines Portfolio, Sells Three Wine Brands As Part of Growth Strategy

Arent Fox advised Deutsch Family Wine & Spirits, a leading importer and marketer of award-winning wines and spirits from around the world, in the sale of three wine brands in its portfolio to Total Beverage Solution, a full-service national importer and supplier of niche beer, wine, and spirits.

As part of the deal, Total Beverage Solution will acquire 100% of the Eppa Sangria, Skyfall Vineyards, and Ruta 22 brands. The sale was effective December 18, 2020.

Growth Strategy

  • The transaction is part of Deutsch’s larger effort to streamline its portfolio through the lens of a new five-year strategy.
  • The strategy is designed to help drive ambitious growth in low lux wines and super premium spirits by creating space and organizational focus within the wholesaler network. 

Deutsch Family Wine & Spirits, founded in 1981, has a portfolio of award-winning wine brands from around the world, as well as award-winning spirits, including Redemption Whiskey, Bib & Tucker Bourbon, and Gray Whale Gin.

AF Team

Arent Fox attorneys Jay L. HalpernAmy McFarlandAlan S. DubinJeffrey B. Tate, and  Bryce W. Donohue advised on the transaction.

Contacts