Rob Cohen Interviewed by F&I and Showroom
Among the questions posed is why online advertising still seems to be problematic for automotive dealers from a compliance standpoint.
“One of the largest challenges for [California] dealers right now is whether there is such a thing as an Internet-only price and a showroom price," Rob said. "If you’re advertising anywhere, you must sell at or below the advertised price. Internet-only specials aren’t allowed. And if you’re missing an expiration date for that special, you must sell it at the advertised price,.”
To read the F&I and Showroom article, click here.
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