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Arent Fox Advises on Acquisition of One of the Fastest Growing Feminine Care Brands in the US

On February 5, Procter & Gamble announced its acquisition of is This is L. Inc., owner of L. products, to meet growing demands for feminine hygiene products in the naturals segment. The company’s portfolio primarily includes high quality tampons, pads, liners, and wipes made with organic cotton.

Arent Fox provided intellectual property counseling to This is L. and included Partner Michelle Mancino Marsh, Senior Paralegal Andrew Schmidt, and Legal Assistant Jennifer Raffone.

The acquisition will grow P&G’s Feminine Care business in the naturals segment and accelerate growth for L. products while continuing to support women and girls together. The brand provides thoughtfully designed products made with organic cotton. For every L. product purchased, a donation is made to improve product accessibility to girls and women in need. L. is available in retail stores across the country, including Target and CVS, as well as online at and

About Arent Fox
Founded in 1942, Arent Fox is internationally recognized in core practice areas where business and the law intersect. With more than 450 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to a global roster of corporations, governments, and trade associations.


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