Do You Have The Right Tools for Consumer Data Compliance?
The new DAA tools will allow consumers to opt-out from the sale of personal data, including use for interest-based advertising. This will be helpful for businesses as they implement procedures to honor CCPA consumer rights.
The CCPA specifically requires that consumers have a clear and recognizable mechanism to opt-out of the sale of data to third parties. The DAA guidance calls for both website and mobile application creators to show the CCPA-mandated text link and a unique DAA-created icon to users on their digital properties. The DAA’s CCPA opt-out tools will be available in English and Spanish on desktop browsers, mobile web browsers, and a mobile application.