While marketing in the mobile age is often different than marketing in the past, it does not have to be difficult. With more and more consumers reaching to their phones and tablet computers before reaching for a newspaper, companies must adapt their marketing techniques to the changing times. While consumers can shorten their messages by removing letters and substituting characters, however, many companies often do not have that luxury. Our practice focuses on new and relevant guidelines and regulations in the mobile marketing space. The guidance we provide to clients includes information regarding mobile promotions (contests and sweepstakes), mobile advertisements, content that must be included with commercial text messages, and mobile privacy considerations.