Perspectives on Social Media
19 total results. Page 1 of 1.
Fashion Law leader Anthony Lupo spoke with WWD on a recent trend by companies to bring provocative (and critical) social media voices into their fold.
Calling all #influencers: that promotional post may attract more attention than you bargained for with your brand if you fail to use required disclosures.
Online Retailer and Executive Plead Guilty to Price-Fixing Conspiracy Conducted Via Social Media and Text Messaging
An online retailer pled guilty to a price-fixing conspiracy for customized promotional products that was implemented through text messaging and social media.
Instagram is rolling out a new tool that will make it easier to tag and track paid commercial content.
The Federal Trade Commission recently sent more than 90 letters to celebrities, athletes, and other influencers reminding them that brand endorsements made in social media posts must comply with the FTC’s Endorsement Guides.
Proclaiming Your (Lack of) Independence: FTC Issues Final Order Against Company for Failing to Disclose Financial Relationship with Reviewers
The FTC final order against a video game marketing company highlights that advertising partners must monitor influencer disclosures and performance.
The Federal Trade Commission recently issued its long-anticipated guidance on native advertising.
A “must read” for marketers that feature celebrity or consumer endorsements in their ads, or any company operating contests or sweepstakes on social media.
In this episode of Fashion Counsel, Partner Anthony Lupo talks with L&E Partner Michael L. Stevens about key issues fashion companies should consider when approaching employees about their social media activities.
FTC recently brought its first case under the 2010 Restore Online Shoppers’ Confidence Act that prohibits online sellers from charging consumers in an Internet transaction unless the seller has clearly disclosed all material terms of the transaction and obtained consumers’ express informed consent.
Thanks to a recently announced change to Facebook’s “Platform Policy,” it will soon become more difficult for companies to get consumers to “like” their Facebook page as part of a promotional campaign. The change will take effect on November 5, 2014.
If you’re a business owner thinking about running a promotion on Facebook, your life just got a little bit easier.