Affiliates & Influencer Management
Arent Fox has substantial experience with the legal issues related to product partnerships and placements in media such as movies, television shows, and social media platforms. For example, we have advised Discovery Channel, Pixar, Apple, and LG Electronics on issues related to the sponsorship, placement, trade-outs, and other means of financing content.
We have also advised numerous companies on the use of influencers and user content as they strive to build brand loyalty in a community environment. Our team is well-versed in the varied advertising, intellectual property, publicity, and privacy issues that arise when companies are engaged with affiliates and influencers.
- Related Practices