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Hitting All the Right Notes: Anthony Lupo and Jeremy Fragrance Talk Perfumes and Colognes

In this video episode of Fashion Counsel, Arent Fox Partner Anthony Lupo and Social Media Influencer Jeremy Fragrance discuss industry trends and branding.

With over 400K YouTube subscribers and the recipient of the 2018 Award for Consumers Choice Best Vlog of the Year by the Fragrance Foundation, Jeremy Fragrance’s name has become synonymous with the perfume and cologne industry. 

Renowned for his engaging speaking style, dynamic content, and flashy wardrobe, the 29-year old German vlogger has a passion for all things fragrance.

Jeremy discusses how e-commerce has impacted the fragrance and cologne sector, how he navigates staying true to his brand and followers, the “science of notes,” and his plans to create and market his personal brand.  


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