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“Beyond the Shelf” Podcast: Navigating Ad Claims

Advertising and IP Licensing Partner Pamela M. Deese was recently a guest on the “Beyond the Shelf” podcast and gave an overview of the types of claims companies can make in advertising, how to evaluate claims, and how to substantiate them.
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She also discussed the process that companies need to consider before making comparative claims in their marketing materials.
 
Click the link to listen to Part 1 of “Beyond the Shelf's” three-part podcast featuring Pam Deese that will be released throughout the month of May.

Listen To The Podcast

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