Maidie Oliveau Comments on Tennis Icon Donald Dell
Donald, a pioneer in the sports agents and marketing business, was the founder of Professional Services (ProServ), one of the nation’s first sports marketing firms established in 1970.
“A lot of people forget that when we started out, sports marketing really didn’t exist,” said Ms. Oliveau. “When ProServ negotiated some of the first worldwide sports rights pacts for global marketers such as Adidas and Coke, for World Cup and Olympic rights, every deal was new ground. Now sports sponsorship is a very mature business, but that was a grand vision for its time and it was accomplished on a global scale.”
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