Posternak Blankstein & Lund LLP is now Arent Fox. Read the press release

Julia B. Jacobson

Partner
Julia counsels national and multi-national organizations on practical and tactical privacy and cybersecurity compliance strategies, data breach response, and marketing and promotions
Julia Jacobson, Partner, Arent Fox LLP

Julia has more than 20 years of experience as a trusted advisor to clients around the globe. She concentrates her work in these three areas:

Privacy and Cybersecurity

Julia advises her clients on an array of privacy, cybersecurity, data breach, and data governance matters. She  assists clients with the design and development of privacy-sensitive policies for the collection and use of personal data, incident response, information governance, and vendor management across the globe. Julia regularly advises business on the acquisition and sale of data, including through business combinations, and the privacy aspects of machine learning and artificial intelligence. More recently, she has helped her clients design and develop compliance programs to meet the requirements of the EU’s General Data Protection Regulation, New York Department of Financial Services Cybersecurity Regulations, California Consumer Privacy Act and the evolving federal and state legal landscape.

Marketing and Promotions

Julia advises clients in traditional marketing and advertising campaigns, as well as internet, mobile, social media, text message, and email marketing, telemarketing, and sweepstakes, contests, and other promotions. Much of her marketing practice is dedicated to assisting clients to navigate the complex digital advertising ecosystem and the use of emerging technologies. She routinely drafts and negotiates co-branding, sponsorships, commercial coventures, and other agreements associated with the marketing, and promotion of products and services. Her clients include brands, agencies and technology providers.

Technology Transactions

Julia also has significant experience assisting clients in drafting and negotiating their complex commercial contracts, particularly technology-centric agreements and the deployment of machine learning and artificial intelligence. She reviews and develops template agreements for both product and service providers and users.

Previous Work

Prior to joining Arent Fox, Julia was a partner at an international law firm.

Professional Activities

  • ITechLaw, Member, Board of Director

  • Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP)

  • Boston Bar Association - Privacy, Cybersecurity, and Digital Law Committee

  • Certified Information Privacy Professional/United States (CIPP/US)
  • Certified Information Privacy Manager (CIPM)

Publications, Presentations & Recognitions

  • Co-presenter, “What’s Reasonable? Recent Developments in Cybersecurity Law”, Celesq® AttorneysEd Center, September 1, 2020

  • Co-Author, Be Reasonable, Part 2: Recent Changes in State Data Security Law and Enforcement,” Legal Tech News , July 22, 2020
  • Author, “Guidance Note – Massachusetts Cybersecurity,” OneTrust Data Guidance, July 2020
  • Author, “Be Reasonable: Recent FTC Enforcement Orders on Data Security,” Legal Tech News, June 24, 2020
  • Author, “Drafting Privacy Policies for Websites, Apps and Other Digital Services, 545 Privacy & Data Security Practice Portfolio Series,” Bloomberg BNA
  • Contributor, “Responsible AI: A Global Policy Framework,” International Technology Law Association
  • Co-presenter, Updating Your Online Privacy Policy: Best Practices in a Rapidly Changing Environment," Lorman, May 14, 2020
  • Speaker, “Drafting a Privacy Policy and Terms of Use for Online Services,” MyLaw CLE, April 14, 2020

  • Panelist, “Your Digital Marketing Guide to Navigating the CCPA," Lorman, April 9, 2020
  • Moderator, “CCPA - Nuts & Bolts” panel at the 2019 Boston Bar Privacy & Cybersecurity Conference  
  • “The SEC brings its first enforcement action under the identity theft red flags rule, “ Journal of Investment Compliance, May 7, 2019
  • “Practical Guide To GDPR Breach Notification And Security Requirements,” RSA Conference, San Francisco, California, April 16, 2018
  • “Is Your Incident Response Plan Ready?,” IAPP Web Conference, March 15, 2018
  • “Privacy Laws Are Coming! Is it Time to Panic?,” Pittsburgh CIO Executive Summit, November 28, 2017
  • “WP29’s New GDPR Data Breach Notification Guidance,” International Association of Privacy Professionals Webinar, November 16, 2017
  • “Drafting Website and Mobile App Terms of Use and Privacy Policies,” Strafford Webinar, October 25, 2017
  • “GDPR - The Countdown Continues,” Association of Corporate Counsel Webinar, September 21, 2017
  • “How Hedge Funds can Maximize Big Data by Minimizing Legal Risk,” Alternative Investment Management Association, July 12, 2017
  • "Privacy Risk Summit 2017," TRUSTe, San Francisco, CA , June 6, 2017
  • “Social Media Cyber Risks: A Practical Look at Five Case Studies,” LexisNexis Webinar, May 16, 2017
  • “The Challenges Of Big Data And Regulatory Compliance,” K(NO)W Identity Conference 2017, Washington D.C., May 15, 2017
  • "International Incident Response: Challenges, Surprises and Forecasts," IAPP Global Privacy Summit 2017, April 20, 2017
  • “How to Simplify Compliance with Data Breach Laws,” IAPP Webinar, March 30, 2017
  • “Sweepstakes and Promotions in Social Media,” The Knowledge Group Webinar, August 2, 2016
  • “Tips and Traps: Navigating Data Privacy and Security in Healthcare and Life Sciences Transactions,” ABA Webinar, June 29, 2016
  • “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers,” The Knowledge Group Webinar, June 20, 2016
  • “Website Privacy Policies,” ALl-ABA Live Webinar, August 6, 2015
  • “Social Media Promotions,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar, July 28, 2015
  • “Updating Your Online Privacy Policy,” Lorman Live Webinar, March 25, 2015
  • “U.S. Privacy and Data Protection: 2014 Year In Review,” International Association of Privacy Professionals (LAPP) KnowledgeNet, January 8, 2015
  • “New and Unexpected: Developments in Mobile Marketing — Mobile Tracking, Apps and Mobile Payments,” 36th Annual Law Conference of Brand Activation Association, November 6, 2014
  • “Executing a Sweepstakes, Contest or Game,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar, June 25, 2014
  • “Track Me, Track Me Not: Complying with California's Do Not Track Disclosure Requirements,” Lorman Live Webinar, February 25, 2014
  • “U.S. Privacy and Data Protection: 2013 Year In Review,” International Association of Privacy Professionals (IAPP) KnowledgeNet, January 28, 2014
  • “Drafting Rules for Digital Promotions,” 35th Annual Law Conference of Brand Activation Association, November 20, 2013
  • “Social Media Platforms: Your Content, Their Content?,” SPLICE 2013 Licensors Summit, June 17, 2013
  • Panelist, “Mobile Marketing & Privacy: If You Collect It, Protect It,” MITX Mobile Marketing Summit, May, 2013
  • “Navigating Privacy Landmines When Launching a Mobile App,” Boston Bar Association, December 2012
  • “Developing Best Practices for Sweepstakes and Promotions Rules Drafting,” American Conference Institute’s Digital Promotions & Social Media Summit, September 2012